Our Purpose

Inspiring active communities, from the inside out.

Ten percent of our profits go back to charity groups and organisations that educate, inspire and support communities to live healthier, more active lives.

Move Foods is a New Zealand-owned business established with a clear purpose in mind; to inspire active communities, from the inside out. We're working towards this purpose not only by providing convenient, nutritious, real foods, but also working towards ensuring greater access and participation in sport and physical exercise nationwide.
Moving our bodies is proven to have a positive impact on overall health and wellbeing. The World Health Organisation states that regular physical activity is proven to help prevent and manage diseases such as heart disease, stroke, diabetes and several cancers. It also helps improve mental health, quality of life and overall well-being. Unfortunately, current global estimates show that just 1 in 4 adults and 81% of adolescents do not do enough physical activity. In NZ only 7% of Kiwi kids age 5 – 17 meet the Ministry of Health guidelines of at least one hour of moderate activity a day. (WHO, 2021). 
There are many barriers to participation in sports however the key areas we are keen to support include; access to sports equipment and funding, health inequalities among women and girls, lack of knowledge, lack of programmes or facilitators and social and cultural norms prohibiting participation in sports and physical exercise. We'll keep you updated with how our profits are being used to achieve our purpose as these programmes develop.

Know that when you move with Move Foods, you also create energy for collective change.

With thanks,


Move Foods Founder